Conference call for papers! FRANCE 2011

Hello Folks,

See this fascinating conference opportunity and link below:

CALL FOR PAPERS
2011 World Marketing Congress Reims, Champagne, France July 19-23, 2011 Submission Deadline: October 1, 2010
Conference Theme – The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World
Conference Program Co-Chairs: Barry J. Babin, Louisiana Tech University, USA Adilson Borges, Reims Management School, France
The customer orientation paradigm of the traditional marketing concept has pointed to the importance of for-profit and not-for-profit organizations becoming “customer-centric.” The natural result for such organizations would be better value creation and increased firm “profit” performance. Is this always the best approach in smooth and turbulent economic times? Are there times when being less-customer centric can produce better outcomes for the firm and for the consumer? The economic challenges we currently face in much of the world have led some scholars and practitioners to question the validity of a number of accepted business practices and theory including the traditional parts of the marketing concept. We invite scholars across all of the disciplines within marketing to submit their theoretical constructs and/or research results or ideas for special sessions that have direct or tangential connection to the conference theme. Furthermore the congress provides a forum for discussing pertinent, emerging concerns in marketing not directly related to the theme. Other theory, research results and special sessions across the broad spectrum of our discipline as indicated by the many tracks included in this congress are also of interest and we encourage your submissions.
The venue of the conference is at the Reims Management School, in Reims, France. Reims is located in the heart of the Champagne region and it is about 81miles east Paris - only 30 minutes from the CDG international airport by the fast train (TGV). Reims played a central role in French monarchical history as the traditional site of the crowning of the kings of France. The Notre-Dame de Reims Cathedral and the Saint Remi Basilica are some of the great historical sites that remind the world of this historical period and the origins of France itself. Beyond the history of France and Europe, Reims will delight you with its many Champaign houses, culinary establishments, galleries and points of interest.
To participate, submit competitive papers or special session proposals electronically to the appropriate track chair listed below. Important Note: It is against AMS policy to submit the same paper or special session proposal to multiple tracks. We look forward to seeing you and engaging in the lively intellectual discussions and warm fellowship that are trademarks of the Academy of Marketing Science and the World Marketing Congress.

http://www.ams-web.org/associations/213/files/2011%20WMC%20CFP%20Long%20Form.pdf